Stuart Blake

Founder & Managing Director 

+61 411 012 701

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Stuart has over 30 years’ experience in Financial Services and has been a Chief Executive at IAG Australia’s largest insurer and Chief Executive at Wesfarmers Insurance accountable for brands including NRMA, RACV, SGIO, SGIC, Berkshire Hathaway, Myer, Steadfast, CGU, Bing Lee, JB-HIFI, Myer, WFI and Coles Insurance.


He has led start-ups and large mature business’s with revenue in excess of $4B, market shares of over 40%, delivered significant growth and profit outcomes through market leading customer and staff advocacy.


At Wesfarmers, Australia’s largest conglomerate with 200,000 employees, Stuart was Chief Executive of Coles Insurance the quickest international insurance start-up to 200,000 and 400,000 customers. This InsurTech disruptor was ground-breaking and is the most successful non-traditional insurance brand in Australia.   


Stuart has transformed large scale operations with over 2,000 employees, been accountable for 4 start-ups totalling $1B in revenue and has extensive P&L, pricing and underwriting, distribution, strategic, risk and compliance and distribution experience including Call Centre's, BPO, digital, branches and agencies. 


Stuart specialises in cultural and business transformation, turnarounds, start-ups and low-cost value based disruptive business models. As well as evolving large incumbent organisations by driving purpose driven cultures that need to compete harder in an increasingly competitive environment.      


Stuart has also completed an Executive Leadership Program at Harvard Business School and has been a board member on numerous Financial Services businesses. He Chairs an Australian owned fintech operating in North America.

David McDonald

Founder & Managing Director 

+61 409 094 712

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David brings over 20 years of experience in the Insurance and Energy sectors across a variety of key GM level strategic and leadership roles.  David Has held the roles of Head of Customer Delivery Satellite (IAG), Head of Sales and Service (Wesfarmers Insurance), Head of Retail Customers (Origin Energy), National Manager High Performance Unit (IAG). David has also performed consulting assignments with QBE and ING Direct. 


David is a successful leader demonstrating a capacity to run complex businesses within highly regulated and competitive markets. He is passionate about both setting up new and transforming existing businesses to be customer led, simple and to be fit to deliver significant growth


David believes strongly in the “partner rather than build” philosophy  in todays business landscape. When managed effectively this gives growing organisations access  to the “best of breed” partners and  superior skills diversity including sourcing of elite talent.  David has pioneered BPO partnering initiatives in Australia for over 10 years and has an extensive knowledge  on how to achieve the best results for client and supplier relationships.


David also has a wealth of experience in running customer businesses with a true omni channel approach as well as success in mass conversion to digital channels.

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Sara Elmstrom

Partner & Chief Customer Officer​

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Sara is an experienced executive and senior leader with 20 years of international experience spanning multiple industries. 

Sara has worked across insurance, travel, telco and energy with brands including Wesfarmers, IAG, NRMA, SGIO, SGIC, Coles, AXA, AIG, Virgin, American Express, TalkTalk and EDF in Europe, Africa and Australia as well as set up and managed offshore partnerships into The Philippines, India and South Africa.

From start-ups to established blue chip companies, accountable for large scale operations >500 FTE, leading functions such as sales, service, claims, underwriting, risk, assurance, training, HR & culture, workforce planning, customer insights and continuous improvement.

Passionate about building teams and helping individuals connect to strategy and creating genuine purpose across the organisation. Committed to taking the lead at both an operational and strategic level turning around or boosting performance across financials, culture and customer experience. 

She builds relationships quickly and effectively both internally and externally with a proven ability to influence, align and engage. Has led key engagements with regulators, strategic partners and distribution partners building confidence and win-win outcomes. 

As part of the executive team, Sara was instrumental in building the fastest growing general insurance start- up, delivering a portfolio turnaround of $45m, >100pt employee net promoter score and market leading customer advocacy scores.

Ben Coleman

Partner & Strategy and Program Director

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Ben is an accomplished professional with over 20 years’ experience in the financial services sector, who has held both executive and consulting roles with some of Australia’s leading ASX top 25 companies, including Westpac, IAG, Wesfarmers, Accenture, Colonial and MLC. 


With a proven track record in building competitive advantage, leading change, and delivering strong financial returns, through the design and execution of comprehensive growth strategies and disruptor platforms.  Has been the strategic lead on large-scale multi-million-dollar business transformation programs across established and start-up/challenger businesses.


A strategic innovator who can influence at the highest level, Ben has led the design and execution of market changing growth strategies enabling profitable growth and cost optimisation for brands such as NRMA, Coles Insurance, SGIO, SGIC and OAMPS.


Ben is a leader focused on removing complex barriers to execution, with an ability to adapt quickly when environments change.


With vast experience in the delivery of large-scale programs, including operational remediation, customer innovation, and low-cost operating model design, the application of agile project methodologies, has enabled the successful execution of major transformational programs for leading brands across the Finance and Insurance verticals.  


Ben has a commercially savvy leadership style, that embraces collaboration, trust, integrity and accountability. 

Stuart Brown

Partner & Chief Financial Officer

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Stuart is an experienced senior leader with over 10 years’ experience within the Australian Insurance industry, with broad and deep expertise in Pricing and product design, Portfolio Management, Analytics, Sales, Claims, Marketing and strategy. 

Over this time, Stuart has held number of key roles across some of Australia’s leading insurance brands such as Coles Insurance, SGIO, SGIC and Apia where he has specialised in commercial and profit and loss management, business planning, process reengineering, operational delivery, technology and project management and strategy design.

Stuart’s career to date has driven portfolio strategies for some of Australia’s leading insurance brands. He has led a number of commercial transformation programs with a turnaround of $50m+ and which involved leading new pricing strategies and expense management control to improve long term performance issues. Stuart has also had experience in pricing optimisation and technical pricing start-up.

Stuart is a leader who thrives on working with businesses who are looking to transform, grow or optimise their profitability and processes.

Dan Bentley

Senior Operations Consultant

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Dan is an experienced leader with a strong track record of results working across industries such as financial services, telecommunications and the not for profit sector.


He has held senior roles at Telstra such as national sales and relationship manager, working with outsourced partners to deliver on Telstra’s strategic objectives. At IAG with brands like CGU, Coles Insurance, SGIO and SGIC, in management positions leading operational teams and shared services such as training, project management and IT.


He also worked in customer experience strategy and operational design.


As a consultant Dan has delivered projects in financial services, creating customer experience strategies for product launches, worked with government to improve operational performance and with numerous not for profit organisations to help them to co-design new services with the people they serve, to increase the impact they have on their cause.


Dan has also served for several years as a director on the board of a not for profit organisation. 


He is a specialist in customer experience, strategy design, service co-design and operational improvement

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Danny Camerotto 

Senior Risk & Operations Consultant

Danny is a Senior General and Medical Indemnity Insurance leader with over 20 years’ experience within the Australian insurance sector, with key roles within intermediated and direct markets.  Roles have spanned across sales and distribution, project and change management, risk management and regulatory compliance.   


Danny has strong business and commercial acumen and proven ability to facilitate and execute corporate strategies through strong relationships with expertise in regulatory change and growth.  More recently, Danny was the Australian Division lead within IAG’s team responding to the Financial Services Royal Commission.


Viewed as a trusted advisor, Danny has proven success to engage with multiple stakeholders to solve complex problems by challenging assumptions and encouraging thinking outside the box, developing and executing strategies in-line with corporate plans.  This has been achieved through an understanding of varying stakeholder needs, managing competing priorities (with win/win outcomes for stakeholders), clear communication strategies, working collaboratively in highly proactive and autonomous environments, delivering strong customer outcomes, business improvements and stakeholder value.


Danny is a leader who is passionate about working with businesses who are driven to achieve successful outcomes for customers and partners enhancing organisational reputation. 

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