Sara Elmstrom


+61 435 937 936

  • Grey LinkedIn Icon


From start-ups to established blue chip companies, Sara has been accountable for large scale operations in excess of 500 staff, leading functions across operations, customer and risk (including sales, service, claims, underwriting, first line risk, assurance, L&D, people & culture, workforce planning, customer insights and continuous improvement).


Sara is an intuitive and values driven Partner who builds relationships quickly with a human, caring and coaching approach to consulting while also being commercial, decisive, pragmatic and driven by her belief in ‘progress, not perfection’.


Sara’s passion and expertise is leading operational and service transformation through a focus on purpose, people and customer using Human Centred Design principles in her work. She is also a strong advocate for diversity, inclusion and belonging in all aspects of life and work. Sara loves to see people grow in confidence and skill and actively mentors and coaches individuals from a broad range of backgrounds. 
This is further reflected in her highly inclusive and collaborative approach to customer and operational transformation, connecting and aligning all stakeholders to the solutions.


Sara believes the journey is as important as the outcome. In other words, that outcomes are achieved in the right way. This has led to her leading large programs of work to enhance risk maturity across established organisations as well as start ups.  

Sara started her career in the front line and believes that highly engaged, involved and informed people and teams, in the right environment, is critical to delivering the customer experience and operational performance outcomes sought by the organisation. 

Over the last two years at the Bridge Sara has become a trusted customer and operations advisor to several high-profile blue chip, start up and not-for-profit clients. Sara has.

Sara is an accomplished and people focused executive leader with over 25 years international experience in customer service, operations, performance, risk and culture.

Sara has worked across a variety of verticals including Insurance, Health, Mental Health, Telco, Hospitality, Travel and Energy.  She has worked for international brands including AXA, AIG, Virgin, American Express and EDF in Europe; Wesfarmers, IAG, Lifeline, NRMA, TalkTalk, SGIO, SGIC, Coles in Australia and South Africa, as well as establishing and managing large offshore partnerships into the Philippines, India and Africa.

Prior to joining The Bridge, Sara held senior roles within start-ups and leading corporate organisations and has been accountable for large scale operations in excess of 500 staff, leading functions across operations, customer and risk including frontline, distribution, governance, L&D, people & culture, customer insights and continuous improvement.