Sara Elmstrom


+61 435 937 936

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Sara is an experienced executive and senior leader with 20 years of experience spanning multiple industries.


Sara has worked internationally across financial services, insurance, telco, mental health, hospitality, energy, travel and energy with brands including Wesfarmers, IAG, NRMA, TalkTalk,  SGIO, SGIC, Coles, AXA, AIG, Virgin, American Express and EDF in Europe, Africa and Australia, as well as setting up and managing offshore partnerships into the Philippines, India and South Africa.


As part of the executive team, Sara was instrumental in building the fastest growing, general insurance start-up, delivering a portfolio turnaround of $45m, 100+ point employee net promoter score and market leading customer advocacy scores.


From start-ups to established blue chip companies, Sara has been accountable for large scale operations in excess of 500 staff, leading functions such as sales, service, claims, underwriting, first line risk, assurance, training, people & culture, workforce planning, customer insights and continuous improvement.


Sara leads by operating according to her values and applying her management philosophies, rather than relying on her position of authority. She builds relationships quickly with a human, caring and coaching approach to leadership, but is also decisive, pragmatic and driven by her belief in ‘progress, not perfection’.


Sara’s passion and expertise is leading operational and service transformation through a focus on purpose, people and customer. She is also a passionate advocate for diversity, inclusion and belonging in all the projects she works on and is an active mentor.


Sara started her career in the front line and believes that highly engaged people and teams, in the right culture, is critical to deliver the customer experience and operational performance outcomes sought by the organisation. Focus on the input and successful commercial and shareholder outcomes will follow.


Sara believes the journey to the outcome as important as the outcome itself. Consequently, she has a highly inclusive and collaborate approach to customer and operational transformation, connecting and aligning all stakeholders to the solutions.

Over the last two years at the Bridge Sara has become a trusted customer and operations advisor to several high-profile blue chip, start up and not-for-profit clients